Tuesday, September 25, 2007

Woman killed in motorcycle wreck

One woman was killed and a man injured when their motorcycle collided with a car Monday in Des Moines.

The accident happened about 8:30 p.m. on Pacific Highway South and South 226th Street, officials with South King Fire and Rescue reported.

The motorcycle, a 2007 Harley-Davidson, was northbound on Pacific when it collided with a southbound Kia sedan after the Kia driver made a left turn in front of the motorcycle, Des Moines police Sgt. Bob Collins said.

The impact was enough to send the Kia spinning around, he said.

The couple on the motorcycle were thrown at least 75 feet. The woman, 49, suffered fatal injuries and died at the scene. The 50-year-old man driving the motorcycle was taken to Harborview Medical Center, but his condition was unavailable.
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www.bizjournals.com/milwaukee/stories/2007/09/24/daily7.html

Miller Lite is inviting millions of Harley-Davidson(R) motorcycle owners and enthusiasts to ride towards great taste and refreshment next summer.

Building on a relationship between two Milwaukee neighbors that dates to Harley-Davidson's 90th anniversary celebration in 1993, Miller Lite will be the exclusive malt beverage sponsor of next year's Harley-Davidson 105th Anniversary Celebration. The only light beer to win four gold medals in the bi-annual World Beer Cup's American-style Light Lager category, Miller Lite will feature a national summer promotion highlighting the Harley-Davidson affiliation.

"This is a natural alliance that brings together two great American companies who know how to exceed consumer expectations," said Tom Long, Miller's president and CEO. "American beer drinkers who want great beer taste and refreshment in their light beer know that Miller Lite is the best choice, just as riders who truly appreciate world-class power and design in motorcycles have looked to Harley-Davidson since 1903. Together, we'll invite people on a journey that will highlight the best that summer has to offer."
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Miller sales up 1.3 percent

SABMiller plc said Monday that Miller Brewing Co.'s domestic sales to retailer increased 1.3 percent over the first five months of its fiscal year, driven by a 1.7 percent increase in sales of Miller Lite.

The parent of Milwaukee-based Miller Brewing said Miller's strategy to grow Miller Lite in the mainstream light category and to migrate its brand portfolio to higher margin segments has contributed to an increase of 4 percent in domestic net revenue per barrel.

The company, which provided the update at an investor presentation in New York City Monday, did not disclose dollar figures.
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HARLEY-DAVIDSON YORK OPEN HOUSE JUST AROUND THE CORNER

The 2007 Harley-Davidson York Vehicle Operations in York, Pa., will host its annual Open House Thursday, Sept. 27 through Saturday, Sept. 29. Factory tours of the Softail Facility and Touring Facility will be open to the public each day. The Harley-Davidson Traveling Museum, open 9 a.m. to 4 p.m. each day, will make its first appearance in York since its re-design in March 2007 and will feature a piece of the Company's history for enthusiasts to share. There will also be a booth at the event to provide visitors with the latest information about the Harley-Davidson Museum, scheduled to open the summer of 2008. The booth will also provide information on how enthusiasts can make their mark on the Museum grounds, as well as hosting a special event at the Museum.
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Toyota vs. GM vs. Harley-Davidson

In 2006 GM produced about 9 million vehicles worldwide, about the same as Toyota; and Ford produced about 6.6 million vehicles. And yet look at the whopping difference in market value in the graph above between Toyota ($208 billion) and GM (only $19.5 billion). Is that what $51 billion in health care liabilites does to a company's market value? Look for a prolonged strike to erode GM's market value even further.

And consider that motorcycle manufacturer Harley-Davidson's market value of $12 billion is not far behind GM and Ford, even though it only manufactures about 300,000 motorcycles annually!
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Guarantee Your Seat in the C-Suite: Go Ahead, Get Emotional!

Did Harley Davidson create the desire for rebellion and the feeling of freedom that comes from conquering the open road? Did Starbucks create the desire for a sense of sophistication or for people to feel like they are part of a community?

Of course not! Harley Davidson and Starbucks simply found wonderfully resonant ways to tap into these deep emotional currents that course through people's veins. However, it is important to remember that everyone does not have the same emotional imperatives. That is why some people buy a Suzuki bike and many people prefer to buy their coffee at Dunkin Donuts. That is how great branding works—companies find ways to connect with the emotional drivers that move their specific target audiences.

When you're walking down the grocery store aisle, have you ever listened to the tiny voices in the back of your head that are asking questions like, what does this product say about me as a mother? What does this product say about my status? Do I prefer to be irreverent or traditional? Am I frugal or do I prefer to be decadent?
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