Some 450,000 strong--is in the Black Hills of South Dakota this week attending the annual Sturgis Motorcycle Rally. Thousands of other bikers and fans who couldn't make the rally in person are flocking online for unprecedented live video coverage--via Harley-Davidson banner ads and a downloadable Google Gadget.
By Tuesday, 3,000 of the Harley-Davidson Google Gadgets had been downloaded, said Chris Wexler, the agency's interactive associate media director.
The 3x250 banners--placed on MSN, Yahoo, AOL, Univision, Military.com, motorcyclecruiser.com and numerous other sites--were averaging a 2.4% click rate, about 200% above average, Wexler said. And 18% of those who clicked watched for the entire two minutes. Last year, when Carmichael Lynch ran some non-live Sturgis video in the Harley-Davidson banners, the click rate was only 0.5%, Wexler added.
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Wednesday, August 8, 2007
United States Court of Appeals for the Seventh Circuit on appeal from the Eastern District of Wisconsin (Dane County)
H-D Michigan, Inc. and Harley Davidson Motor Co., Inc. (collectively, “Harley”) sued Top Quality Service, Inc. (“Top Quality”), alleging trademark infringement, false designation of origin, and unfair competition claims under the Lanham Act, 15 U.S.C. § 1125(a), and state law.
The district concluding that a Second Circuit decision collaterally estopped Harley from bringing trademark claims premised on its use of the word “hog” to refer to motorcycle products or services. Harley appeals the district court’s ruling granting Top Quality’s motion for summary judgment. For the following reasons, we reverse and remand.
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The district concluding that a Second Circuit decision collaterally estopped Harley from bringing trademark claims premised on its use of the word “hog” to refer to motorcycle products or services. Harley appeals the district court’s ruling granting Top Quality’s motion for summary judgment. For the following reasons, we reverse and remand.
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Arm amputated after motorcycle accident
New Dorp resident William Freeman hit a guard rail on I-80 in N.J. and is now in a coma.
It was supposed to cap off a lifetime of driving -- a journey to South Dakota on a brand-new Harley-Davidson, to join a half-million motorcycle enthusiasts for a six-day rally.
Freeman, who lives on Cuba Avenue in New Dorp Beach, is in the intensive care unit of Morristown Memorial Hospital, after his motorcycle slammed into a guardrail on Interstate 80 in Allamuchy, N.J., and sent him flying...
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It was supposed to cap off a lifetime of driving -- a journey to South Dakota on a brand-new Harley-Davidson, to join a half-million motorcycle enthusiasts for a six-day rally.
Freeman, who lives on Cuba Avenue in New Dorp Beach, is in the intensive care unit of Morristown Memorial Hospital, after his motorcycle slammed into a guardrail on Interstate 80 in Allamuchy, N.J., and sent him flying...
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Greenville, Champaign, Hagerstown
Jared Mees:After Greenville I went to Champaign, IL for a Steve Nace fair race that he puts on every year. I took down a bike that I did some work to and wanted to try it out before we went to the nationals in Castle Rock, WA. Then pretty much when I got home from there we headed straight to Hagerstown, MD.
Steve put up a purse for us donated my Andrea’s Harley Davidson. So thanks to them for that. The track stayed a cushion pretty much all night long. For it being a Fair race it wasn’t a bad race track. I think it could use a little more lighting but other than that it wasn’t bad.
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Sturgis 2007 Mid-Week Update
Sturgis motorcycle rally officials said Tuesday that attendance at this year's rally is down so far from previous years. Vendors' sales numbers over the weekend confirm this assumption, but the official start of the rally wasn't until Monday, so it's a bit early to gauge overall attendance.
These attendance figures and police reports do little to diminish the level of fun at this year's event.
More fun was had yesterday by Harley-Davidson's Jessica Craker. She interviews Miss Sturgis 2007, Nichole Golinvaux, and later would challenge her to a dancing competition.
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Peter Schwarz: Staying young for life
At the age of 75, he bought a Harley Davidson, took part in many rallies and proudly collected plaques naming him the oldest participant in these events.
He had to sell his “baby” when he lost his eyesight at 85 due to macular degeneration.
But Schwarz has no plans to slow down in the near future.
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Benefit set for Morgan County resident
A benefit auction fundraiser for Linda Moreno will be held Sunday, August 12, beginning at 10 a.m. at the Brush Jaycee Building located at the swimming pool park.
Among the items to be available during the auction are Harley Davidson items of a refrigerator and lunch boxes, tools and gift certificates including ones from tattoo artists in Longmont and Fort Morgan, McMullen explained. “We have various assorted items,” she added.
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Among the items to be available during the auction are Harley Davidson items of a refrigerator and lunch boxes, tools and gift certificates including ones from tattoo artists in Longmont and Fort Morgan, McMullen explained. “We have various assorted items,” she added.
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Rumbling revenue
Motorcycle clubs is bring big business to Twin Falls area.
"We have a great location because a lot of people from Washington, Oregon and California take this route on their way to the rally," said T.J. Woodall, general manager of Snake Harley-Davidson. "And we do end up selling a lot of bikes to people who are passing through."
He said the cost of a Harley-Davidson motorcycle is generally about $2,000 less than a similar bike in California, which has a higher markup due to higher operational expenses in the state.
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Giving Up the Hog
Motorcycles weren’t an attraction of the early 1960s counterculture.
And Harley riders are now as likely to stop for a latte as for a beer.
The numbers have provoked certain activists to scream for more helmet laws.
With a heavy heart, I’ve just put my Harley-Davidson Dyna Glide up for sale in the Lansing State Journal. The Dyna is my second Harley; the first was a badass Sportster 1200 Custom that loosened the teeth after an hour in the saddle. I can’t ride any more...
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And Harley riders are now as likely to stop for a latte as for a beer.
The numbers have provoked certain activists to scream for more helmet laws.
With a heavy heart, I’ve just put my Harley-Davidson Dyna Glide up for sale in the Lansing State Journal. The Dyna is my second Harley; the first was a badass Sportster 1200 Custom that loosened the teeth after an hour in the saddle. I can’t ride any more...
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Harley-Davidson seeking new faces for catalogue
A Harley-Davidson catalogue is calling all skulls.
The casting crew has been all over the United States and plans on holding their next photo shoot in October. If selected, the company pays for expenses, including travel, and Parker said they work with people's schedules.
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The casting crew has been all over the United States and plans on holding their next photo shoot in October. If selected, the company pays for expenses, including travel, and Parker said they work with people's schedules.
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Axiom Cycles Offers Solutions to Alleged Harley Davidson Design Flaw
Axiom Cycles, Inc. has tackled the wobble and rear-steer problems with Harley Davidson rubber mounted motorcycles adding products from Ride-Str8 and True-Track to the Harley Davidson parts catalog. Adding these stabilization kits to their selection of aftermarket Harley Davidson parts Axiom Cycles hopes to increase rider safety by improving suspension related issues.
Axiom Cycles researched the cause of swingarm movement that results in wobble and rear-steer. The problem is the result of swingarm mounts anchored using rubber bushings on each side.
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Axiom Cycles researched the cause of swingarm movement that results in wobble and rear-steer. The problem is the result of swingarm mounts anchored using rubber bushings on each side.
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