Used Harley Davidson motorcycles

If a person can not afford to buy a new Harley Davidson then it is preferable to buy a used one. For some a new model may be similar in terms of price to luxury automobiles. Even if it is not possible to buy a new Harley Davidson bike, it is possible to have a good deal on a used one. However, there are several important things to be kept in mind while buying a used Harley Davidson.

The most important thing to be kept in mind is, knowing the product while buying a used Harley Davidson. Though Harley Davidson is an excellent motorcycle and has been used for over more than 100 years, there are several versions of this favorite motorcycle, each having a unique set of specifications and features. There is a huge amount of information about this motorcycle, as it has been around for a long time and any information regarding this motorcycle can be found on the internet at any point of time.
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Harley Davidson Case Study

Harley-Davidson: At Last? as presented in Hartley?s Marketing Mistakes and Successes presents the circumstances around HD?s near collapse and since rinse to near mythic success. This case is a great example of marketing myopia; HD saw them-selves as ?full-size motorcycles? manufactures, not in the transportation, or even the entertainment industry. They believed no one bought motorcycles for transportation, but rather for leisure time use. Like the automotive industry of the time, Harley-Davidson thought its cure customers would buy its products versus those of any of its major competitors, chiefly because they were all foreign. Interesting enough this was true, HD annual unit sales never changed; they just did not grow with either the market or even the population. In the 1950s motorcycle sales were approximately 50,000 units annually, of which HD had 70%. By 1971, there were nearly 4 million motorcycles registered in the US and HD market share had dropped to 5%. Harley-Davidson was founded in 1903 by four men in a wooden shed experimenting with the internal combustion engine. By the beginning of the?60s, HD had practically wiped out all of its domestic competitors.
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