Friday, September 14, 2007

Women driving motorcycle sales


As a child, Genevieve Schmitt would cover her ears when a giant motorcycle with loud pipes blasted past.

Today that big-twin thunder is music to her ears, and she's the one making the noise.

After decades of riding on the backs of bikes often driven by men, women in growing numbers are sliding to the front of the saddle and driving themselves, a movement Schmitt fosters as president of Women Riders Now, based in Livingston, Mont.

Women account for at least 10 percent of motorcyclists in the U.S. today, and they're the fastest-growing segment in the graying $9.7 billion motorcycle industry.
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