Harley are in hot pursuit of female bikers.
“Fifty percent of the population is female and there is pent-up demand,” said James L. Ziemer, Harley-Davidson’s chief executive. “We need to remove barriers.”
So they are producing more motorcycles that are low to the ground — so women can plant their feet firmly at rest — with narrower seats and softer clutches, and adjusting handlebars and windshields to make bikes more comfortable for smaller riders.
Harley-Davidson has begun a Web site aimed at women (harley-davidson.com/womenriders) and is advertising in women’s magazines with a striking black-and-white image of a rider using the chrome plating on a bike as a makeup mirror.
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