In March of 2005 the city of Milwaukee and Harley-Davidson Motor Company signed formal agreements related to Harley-Davidson's purchase of the Museum site at Sixth and Canal Streets near downtown Milwaukee.
In late February 2006, designs for the Museum were unveiled. On June 1, 2006, Harley-Davidson launched construction of the much-anticipated Harley-Davidson Museum with a groundbreaking ceremony. The event held on the future Museum grounds at Sixth and Canal Streets in Milwaukee was attended by hundreds of invited guests, including state and local government officials; representatives of Harley-Davidson riders, dealers, suppliers and employees; current and past company executives; and local business and community leaders.
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